Abstract
Road safety remains a critical global issue, particularly in rapidly developing regions like India,
which reports over 461,000 road traffic accidents annually. This thesis explores the integration of AIdriven Advanced Driver Assistance Systems (ADAS) and Collision Avoidance Systems (CAS) in public
transport to enhance road safety. Increasing urbanization and mixed traffic conditions in Indian cities
make such interventions vital for reducing accidents and improving driver behavior.This research investigates how AI-enabled safety systems influence driver behavior, infrastructure planning, and policy
frameworks. Using a mixed-methods approach—including field observations, driver interviews, and
policy analysis—it assesses the effectiveness of AI interventions, driver adaptation, and socio-technical
challenges, and offers policy recommendations. It also examines AI’s potential role in proactive accident prevention.
Findings indicate that ADAS significantly improves safety by enhancing driver awareness and response time through real-time alerts and behavioral feedback. However, effective deployment depends
on addressing human factors such as training, perceptions of surveillance, and infrastructural readiness. The study also notes concerns about technology acceptance, particularly job security and driver
autonomy.
The thesis further examines how ADAS can inform policy and urban transport planning. AI-generated
insights help identify high-risk zones, optimize infrastructure, and support targeted safety programs.
Nonetheless, barriers such as low technological literacy and resistance to behavioral change must be addressed to realize AI’s potential fully. A human-centered AI approach is essential, ensuring technology
augments rather than replaces human judgment. This includes incorporating user feedback, adaptive
learning, and socio-cultural factors into design and deployment. Engagement with drivers, policymakers, and transport authorities through continuous training is key to fostering acceptance and long-term
sustainability.
By integrating technological and anthropological perspectives, this thesis contributes to the growing literature on AI and road safety. It offers actionable insights for policymakers, transport planners,
and developers, advocating a data-driven yet human-centric approach to safer mobility in India and beyond. It also highlights the ethical and governance challenges of AI, underscoring the need for inclusive
policy and accountability frameworks. Ultimately, this study proposes a roadmap for integrating AI
into road safety efforts, balancing innovation with human needs to support an equitable and sustainable
transportation ecosystem.