Abstract
In web search, understanding the intent behind a user query can help in tasks such as placing of ads relevant to the query, routing the query to an appropriate vertical search and building a user profile for personalization. Such an intent could be represented by categories of the information a user is looking for, often expressed through a short query. In this paper, we address query categorization, which involves classifying a given query into one or more pre-defined categories. We propose an information retrieval based approach similar to document retrieval to solve query categorization. For a given query, we retrieve and rank the categories just as in document retrieval, effectively resulting in query categorization. Unlike previous works, the simplicity of the proposed approach makes it practical in a web search scenario, while achieving performance comparable with other systems, when evaluated on KDD Cup 20051 data set. Further, we also report an improvement of 4.2% in terms of precision at position 1, when compared with the best results of KDD Cup 2005.