M.Tech in Product Design and Management

About the Program

M. Tech in Product Design and Management (PDM) is a program that converges technology trends in software, design thinking, user centric design, products & markets, business models around technology products. The program is being supported in-part by Ministry of Electronics and Information Technology, Government of India. It is a 2 year Masters program.

An applicant to this programme is required to have a Bachelor’s degree in Engineering/Technology/Design/Science or Equivalent (4 year programme after 10+2) or Masters degree in Science/Computer Applications (2 year programme after 10+2+3) with a minimum of 60% or equivalent grade. The course shall focus on ICT technology oriented product design and management. Hence candidates who apply are expected to have at least 1 year experience in product development (especially ICT related products). Some exposure to design is preferred (engineering design or hardware design or industrial design) but not necessary.

Students for this program shall be selected by various modes as listed in the selection process section. Faculty from Software Engineering Research Center (SERC), Cognitive Science Lab, Center for Innovation and Entrepreneurship (CIE) shall be involved in coordination and running of the program. IIITH has good computing facilities, and a well equipped Maker space/workshop space that shall be used as part of this program.

The program intake shall be 25 students. Scholarship amount shall be paid to some of the students to cover living expenses as per MeitY project rules. The candidate must be an Indian citizen and enrolled under full-time M.Tech PDM programme to be eligible for stipend. The two year program contains a mix of Technology, Entreprenuership and Design courses.


The aim of M. Tech in Product Design and Management program is to create market and design aware technologists that are equipped with knowledge needed to be able to conceptualize, define, design technology products and connect them with markets. The curriculum shall create graduates that understand the convergence of technology, design, markets and the business of products. The program shall enable creation of new products, new startups, groom early career IT professionals to become technology product managers for technology companies specifically around information technologies.


Two (2) years.


The semester wise distribution of courses is given below.


Course Name



Introduction Design Thinking


User Research Methods


Business Fundamentals


Business Finance and organizational operations


Bridge/Technology/Systems Elective


Product Development Project


Sem1 Total Credits



Product Design Course-1


Product Design Course-2


Technology Product Entrepreneurship


Product Development Project


Product Management (Markets)


Maker Lab Workshop


Sem2 Total Credits



Technology / Systems / Open Elective


Product Development Project


Sem3 Total Credits



Technology / Systems / Open Elective


Product Development Project


Sem4 Total Credits



Total Credits



Academic Regulations (Highlights)

Credit Requirements:

·        Minimum credits required for graduation is 66. Students are expected to register for the credits every semester as per the specified sequence.

·        Every student must complete the Design and Entrepreneurship courses in the 1st year. 

·        Every student must register for two 3-credit product design courses in the 2nd semester. 

·        Some students who do not have the requisite background shall be asked to take the “Software Systems Development” bridge course.

·    Every student must register for 8 credits of technology/systems/open electives, which include any 400+ level CSE or ECE elective offered in the institute. Electives outside of CSE and ECE program require the approval of the program head.

Product Design Courses (Tentative list)

  • HCI & Interaction Design
  • Embedded Systems workshop
  • Intro to Internet of things

Bridge / Technology / Systems Electives (Tentative list)

  • Software Systems Development
  • Cognitive Computing (convergence of AI & Human psyche, immersive AR/VR, etc.)
  • Wearables and Medical devices
  •  Agile Development & DevOps

Project Work:

  • The product development project will be an integrated effort to create a market connected product or solution. May lead to a startup or a product that can create some social impact. For tech professionals from industry, the project may lead to a very relevant product that can be used in government or social sectors. And for startup aspirants, the thesis may lead towards the first market MVP of their startup idea.

Academic Performance:

  • A student should complete the requirements with a minimum CGPA of 6.00 to receive the M.Tech degree.

Residency Requirements:

  • Full-time students: Students will have minimum of 4 semesters and maximum of 6 semesters to complete the graduate requirements, failing which they will be terminated from the programme.
  • Part-time students: Currently, this option is not available for this programme.


The student has to pay full-time post-graduate fees for the first 4 semesters of study. The fees will be pro-rated to the number of credits registered for thereafter according to the institute's policies.

Selection Process

 The potential candidates for the program may be admitted via the following four channels:

  1.  PGEE Channel: Candidates will write PGEE entrance test and if shortlisted, go through an interview process for admission. A portfolio of work and/or projects will be considered.                            Visit https://pgadmissions.iiit.ac.in/pgee.html
  2. CEED channel: Certain number of candidates shall be shortlisted via the All India Common Entrance Examination for Design exam (CEED 2021). The shortlisted candidates will go over an interview process.
  3. Startup Channel: Candidates with prior experience in industry interested in establishing a start up. Such candidates will go through the start up curation process.
  4. Industry Sponsored Channel: Has at least 8+ years of experience and product development background (preferably in ICT Technology product company)

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Page last updated on April, 2021